Guiltless was founded by Yen Kuok, a Stanford Phi Beta Kappa graduate in International Relations, also the youngest child of prominent Asian businessman Robert Kuok Hock Nien (Kerry Group, Shangri-La). A headstrong entrepreneur herself, Yen recognized the opportunity in luxury e-commerce, and started Guiltless to provide a seamless, truly high-end experience for both buyers and sellers of pre-loved designer goods.
Yen first delved into the business of online fashion retail while working at J.P. Morgan -- a certain online fashion retailer’s follow-on equity offering was one of the many deals she worked on as their investment banking summer analyst in New York. Growing up in the age of tech, she also had the opportunity to explore online user behaviors, particularly those of Chinese teenagers, at Google’s previous Beijing office. She then went on to learn about upscale real estate at Kerry Properties Limited, before striking out on her own to develop Guiltless, an ambitious tech start-up that combines her business acumen with a knowledge of fashion consumer patterns.
Yen is responsible for Guiltless’ business strategy and general direction, and can hardly wait for the imminent unveiling of one of Asia’s first online pre-owned fashion boutiques.