He is the Executive Chairman of Tee Yih Jia Group and GSH Corporation. Tee Yih Jia is a global food and beverage group with operations in Singapore, Malaysia, USA, Europe and China, and exporting to over 70 countries worldwide. He acquired the company in 1977, and turned this small, labour-intensive spring-roll pastry manufacturer into an automated giant by increasing daily production by 1200% to 35 million popiah skins and subsequently brought it global utilizing organic and inorganic expansion strategies.
He also recognized the need to venture into China early on with Tee Yih Jia, and subsequently his property business. The Group has built food manufacturing plants and invested in many food manufacturing-related joint ventures with government and private entities since the 1980s. In 2003, he saw opportunities to acquire Chinese land and now controls several land parcels, some of which have been developed into high quality homes. His biggest project is a 100-acre coastal site expected to bring in revenues of up to S$2.9 billion when completed.
Listed on the Mainboard of the Singapore Exchange, GSH is a growing property developer in China and Southeast Asia. In Malaysia, the Group owns and operates the 5-Star Sutera Harbour Resorts, marina and golf course in Kota Kinabalu, and it is developing Eaton Residences in the heart of Kuala Lumpur’s Embassy Row and KLCC Twin Towers as well as has prime properties currently under development in Sabah. In Singapore it has acquired and redeveloped GSH Plaza in the heart of the Central Business District.
Mr Goi also serves on the board of three other Mainboard-listed companies in Singapore – as Vice-Chairman and Non-Executive Director of Super Group; Vice-Chairman of Envictus International Holdings Limited; JB Foods Limited; and Director of Tung Lok Restaurants (2000) Ltd. In addition, he has investments across a range of listed and private entities in numerous industries, including food and beverage, consumer essentials, recycling, distribution and logistics.
In addition, Mr Goi has vast experience of doing business in the region, including Singapore. He is a member of Business China, Vice Chairman of IE Singapore’s “Network China” Steering Committee as well as its regional representative for Fuzhou City and Fujian Province, a council member for the Singapore Zhejiang Economic & Trade Council and Singapore-Jiangsu Cooperation Council, as well as Senior Consultant to Su-Tong Science & Technology Park. Mr Goi also serves as the Enterprise 50 Club’s Honorary Past President and Honorary Council Member of the Singapore Chinese Chamber of Commerce and Industry.
Mr Goi is also a member of the Singapore University of Technology and Design (SUTD) Board of Trustees and Chairman of Dunman High School Advisory Committee.
Mr Goi has always had a passion for philanthropy and is actively involved in charitable works in the community. He is the Chairman of the Ulu Pandan Citizens’ Consultative Committee, where he volunteers to assist residents facing problems. Mr Goi also aided in raising a record S$4.5 million for the Ulu Pandan Community Centre Building Fund, as well as donated S$1.0 million to the Lee Kuan Yew School of Public Policy, S$1.5 million to Dunman High School, S$0.5 million to the Lee Kuan Yew Fund for bilingualism and pledged a S$5 million donation to the Singapore University of Technology and Design.
Mr Goi was awarded “Businessman of the Year” at the Singapore Business Awards (2014) and the “SG50 Outstanding Chinese Business Pioneers Award” (2015). For his social and business contributions to Kota Kinabalu, he was conferred the State Award of Panglima Gemilang Darjah Kinabalu (PGDK), which carries the title of Datuk, from the Head of State of Sabah. At the 49th National Day Awards, Mr Goi was conferred the Public Service Star (Bar) - BBM ( L ) - by the President of Singapore for his contributions to the community.